BBA (Hons.), MBA (WB Univ. of Tech.), PhD
Subhajit Bhattacharya received his PhD degree in Business Administration from the University of Burdwan. Dr. Bhattacharya’s has more than eight years’ experience in academics and teaches different courses in marketing area. His areas of experience and expertise include teaching Marketing Management, Consumer Behaviour, Services Marketing and Managing Retail Business.
Dr. Bhattacharya has published articles in quite a few national and international journals and has also presented papers in several national and international conferences. Currently he is working in the areas of Brand Chemistry¸ Consumer Insight and Consumer Psychology.