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Theme: Rural Marketing Strategies and Challenges

Volume 15 | Issue 4

Editorial

Fr. Alex Ekka, S.J.
Jharkhand Journal of Development and Management Studies 15(3): iii-ix Full Text-PDF
 

Research Articles

Marketing Efficiency of Various Channels for Disposal of Natural Resins in Tribal Areas: A Case Study of Central and North Eastern Plateau Zones of India
R. K. Yogi, Alok Kumar, A. K. Singh & Nirmal Kumar
Jharkhand Journal of Development and Management Studies 15(4):7475-7492 Abstract | Full Text-PDF
 
Vegetable Marketing in Jharkhand: A Micro Study of Marketable and Marketed Surplus of Selected Vegetables
Prakash Chandra Deogharia
Jharkhand Journal of Development and Management Studies 15(4): 7493-7505 Abstract | Full Text-PDF
 
Transport Linkage Analysis of Rural Markets in Peripheral Blocks of Ranchi, Jharkhand
Shiv Kumar
Jharkhand Journal of Development and Management Studies 15(4): 7507-7525 Abstract | Full Text-PDF
 
Horticulture Logistics Situation in Jharkhand: Opportunities and Challenges
Pinaki Ghosh
Jharkhand Journal of Development and Management Studies 15(4): 7527-7547 Abstract | Full Text-PDF
 
The Role of Emotional Intelligence in Managing Rural Sales Force Performance
Pooja & Pranab Kumar
Jharkhand Journal of Development and Management Studies 15(4): 7549-7556 Abstract | Full Text-PDF
 
Employee Engagement & Internal Employer Branding: A Study of Service Industry
Kishore Kumar Morya & Sheetal Yadav
Jharkhand Journal of Development and Management Studies 15(4): 7557-7569 Abstract | Full Text-PDF
 

Book Reviews

Kumar, Pankaj and Gupta, Sadhna. (Ed). 2015. Relocating Women’s Equality. Jaipur: Rawat Publications [ISBN:978-81-316-0742-8 (HB)], pp. 318. Price INR 995/-
Rajeev Kamal Kumar
Jharkhand Journal of Development and Management Studies 15(3): 7571-7573 Full Text-PDF