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Course Structure


Course Structure for PGDM (Marketing)

Trimester – I

Research Methodology
Accounting for Managers-I
Business Environment
Essentials of Management
Business Communication
Marketing Management-I
Computers in Management
Organisational Behaviour-I
Communicational Lab & Soft Skill Development

Trimester – II

Business Statistics-I
Accounting for Managers-II
Financial Management-I
Managerial Economics-I
Marketing Management-II
Human Resource Management
Organisational Behaviour-II
Operation Research
Communication Lab & Soft Skill Development

Trimester – III

Financial Markets & Services
Organisational Behaviour-III
Business Statistics-II
Financial Management-II
Managerial Economics-II
Management Information System
Cost & Management Accounting
Logistics & Supply Chain Management
Communication Lab & Soft Skill Development

Trimester – IV

Business Ethics & Corporate Social Responsibility
TQM
Product & Brand Management
Sales & Salesmanship
Consumer Behaviour
Services Marketing
Insurance & Risk Management
Principles & Practices of Banking-I
Communication Lab & Soft Skill Development

Trimester – V

Business Law
Integrated Marketing Communication
Marketing Research
Rural Marketing
Customer Relationship Management
Retail Management
Project Management
Communication Lab & Soft Skill Development

Trimester – VI

Business Policy & Strategic Management
B to B Marketing
International Marketing
Marketing in Practice
Summer Training Evaluation