Students from several B-Schools compete at “MAXFEST- 2022” in XISS
Xavier Institute of Social Service (XISS), Ranchi hosted an Inter B-School Competition “MAXFEST” organised by the Marketing Management Programme and Markbuzzz, The Marketing Club of XISS, Ranchi in XISS Campus on 18 November 2022. Students of MDI Murshidabad, IIM Sambalpur, IIM Bodh Gaya, and XISS Ranchi participated in 5 competitive events during the day.
The event commenced with the lighting of the lamp and a welcome note from Dr Joseph Marianus Kujur SJ, Director, XISS who expressed a warm welcome to the panel of the jury including Mr Philip Matthews, MD of Mangalam Lubricants, Mr Rajiv Gupta, Curator of TEDx, and Dr Ashok Ohol SJ, Assistant Professor, XISS. Dr Kujur emphasized the importance of extra-curricular activities in student life and said that to be successful in life one not only needs knowledge, but also wisdom.
Dr Pradeep Kerketta SJ, Assistant Director, XISS talked about the importance of marketing in the economy and appreciated the creativity of students, and their persuasive and negotiating abilities.
Dr Amar E. Tigga, Dean Academics, XISS, shared his views on upscaling the event to a real market scenario which would help the participants to get a reality check and organise this event in different locations of Ranchi in the upcoming years.
Dr Bhabani Prasad Mahapatra, Head of the Marketing Management Programme, warmly welcomed all the guests and participants and said that to accomplish great things, one must not only act but also dream; not only plan but also believe.
The XISS campus was abuzz with competitive events such as Rural Zap, which was a Live Sales Competition where students were given products to sell and Team Phoneix of XISS won. Brand Race was an event where participants had to pitch a business idea that would solve a real-world problem and the winners were Team Unitum of XISS and IIM Bodh Gaya were the runners-up. Team Unitum came up with an idea of a Smart Dustbin using AI, which would scan a thrown-away wrapper and add it to the shopping cart for future use. In Mark Manthan, a business quiz aimed to check the business acumen of the participants was won by Team BroCode of IIM Bodh Gaya. In ReCreate the Ad, an interesting competition aimed at putting participants in a situation where they had to come up with strategies for reviving a failed ad campaign was won by Team Creative Buds of IIM Sambalpur. KaryaNeeti, a case study competition was won by Team PS of XISS Ranchi.
In the end, students of Marketing Management performed a flash mob. The event was well- coordinated by Faculty members of the programme, Dr Pinaki Ghosh, Dr Pooja and Dr Tina Murarka.