About

about-img
// Project Objectives

Technical support for Strengthening RCCE and Covid Vaccine Communication at District Level in Jharkhand

XISS and UNICEF, Jharkhand have partnered to support efforts of the government to promote Covid Appropriate Behaviour (CAB), full coverage of Covid vaccination, strengthening SBCC in RMNCH+A and JJM. To support this 14 SBCC-DPCs are working with respective district administrations in need-based planning, implementation, monitoring and reporting of communication intervention for eleven months.

RMNCH+A

India’s Reproductive, Maternal, Newborn, Child and Adolescent Health (RMNCH+A) strategy is unique as it recognised the fact that maternal and child health cannot be improved in isolation and need to be effectively weaved with adolescent, family planning and nutrition-based interventions. The ‘Plus’ within the strategy focused on a continuum of care with linkages between the interventions targeted at various stages of the life cycle from newborn to the reproductive age, with a focus on adolescence as a distinct life stage. It lays focus on linkages between home and community-based services to facility-based care, and between referrals and counter-referrals between and among the health facilities at the primary, secondary and tertiary levels. for know more Click Here

Jal Jeevan Mission (JJM)

The government of India has launched Jal Jeevan Mission (JJM) in August 2019 which aims at providing potable water at the service level of 55 litres per capita per day (lpcd) to every rural household through Functional Household Tap Connection (FHTC) by 2024, in partnership with States, with an outlay of Rs. 3.60 lakh Crore out of which Central share is Rs. 2.08 lakh Crore. know more...

Our Geographical Reach
DPCs Project (phase II) in 14 districts

Our District Project Coordinators(DPCs) are present in 14 out of 24 districts in Jharkhand.

Social and Behavioral Change Communication (SBCC)

Globally, there has been a paradigm shift in recent years from sporadic awareness-raising information, education, and communication (IEC) activities to strategic, evidence-based behavior change communication (BCC) strategies. The change has come about with the realization that individual behavior is influenced by socio-cultural and gender norms. Learn more

Social and Behavior Change Communication (SBCC) is a framework that uses the strategies of advocacy, behavior change communication (BCC) and community mobilization to influence both individual and societal change. It uses a 360-degree approach that is focused not just on mass media but integrates mid-media and interpersonal communication.

Elements of Communication Strategy

A strong communication plan includes knowing the audience, setting clear goals, creating key messages, choosing the right channels, and regularly checking to ensure it meets organizational goals.