Marketing Management Programme completes Virtual Industrial Visit-2022

As part of curriculum, every year the Second Year students of the Marketing Management Programme visit different industries located in metro cities of India to learn from the interactions with practicing managers and professionals. Due to Covid-19, the industrial visit was organised virtually by the programme from 11 to 24 January 2022. Markbuzzz, the official marketing club of XISS has been given the responsibility to conduct the sessions. Experienced corporate professionals from sectors like Banking, Retail, Telecom, Consultancy, FMCG and Research interacted with the students. The interaction majorly emphasised on the requisite skills and core competency a marketing student requires to excel in sales and marketing domain. The interaction highlighted the recovery of the industries after the crisis created by Covid-19 pandemic in India. The interaction also highlighted the expectations of the industries from the budding marketing managers and coping management skill with corporate culture. Each interaction was conducted by the students with the expert guidance of the faculty members. Students actively participated in each interaction through question-answer session. A total of nine sessions were conducted.

A broad outline of each session of the VIV-2022 has been given below.

DateName of the Guest and DesignationAreaTheme
11.01.2022Mr Sachindra Kumar Rai, Chief Compliance officer, SBM Bank (India) LtdBanking and ComplianceAI-based Banking: Challenges and Opportunities
12.01.2022Mr Sandeep Narain, Chief Retail Officer, Shoppers Stop Mr Jagannath Ojha, National Lead, Sales and Operation, Shoppers StopRetail Store OperationAdvancement and Challenges in Retail Operation
15.01.2022Mr Kaushik Das, Chief Financial Officer, Fujairah Building Industries PSC, DubaiSupply ChainRole of Supply Chain in the fast-Growing Emerging Market
16.01.2022Mr Deepak Kumar, General Manager-Analytics, CLICK FLYERBusiness Analytics, Digital MarketingApplication of Data Science in Industry
22.01.2022MR. Ritesh Bharadwaj Head, Aggro Chemicals Business & Corporate, Godrej Agrovet LtdHR, OBSkills and Competencies for Future Managers-Sector Wise Perspective
23.1.2022Mr Gautam Borah, Ex-Vice President, VodafoneTelecom, operationCooking Excellence - Corporate lessons not taught in B - Schools  
24.1.2022Mr Satya Bonala Founder and Director, Vox PopuliMarket Research, Digital MarketingConsumer Segmentation

The programme had nominated Dr Bhabani Prasad Mahapatra as the faculty coordinator for the Virtual Industrial Visits (VIV) and he was supported by Dr Pooja. Dr Pinaki Ghosh, Head of the Marketing Management Programme was present during the programme. The programme conveys its thanks to Dr Amar E. Tigga, Dean Academics and Management of XISS for the successful completion of the VIV-2022 of the programme. The programme is thankful to Mr Akash Bhuinya Assistant Project Officer, Department of Research and Planning for technical support provided during the VIV.