Alumni Talk Series organised by Marketing Management Programme

The Marketing Management Programme of XISS, Ranchi organized an enriching Alumni Talk Series for the Induction Programme of the incoming batch of 2022-24 from 3-5 August 2022.

  1. On August 3, Mr Kushagra Verma (Batch 2012-14), Senior Manager at Tata Motors shared his insights regarding his journey at XISS and his career. He encouraged new students to evolve their skill sets which sets them apart. He suggested the students to be an active participant in case study competitions and to subscribe to a standard newspaper to keep themselves updated with worldly happenings which will help them substantiate their replies in an interview. He corroborated his suggestions by explaining the demand of skills and knowledge for the ongoing trend for digital marketing. There was a book recommended by him ‘Toyota Way’ written by Jeffery K. Liker and he also stressed upon the principles of Toyota Way.
  2. On August 4, Mr Joydeep Das (Batch 2013-15), Assistant Vice-President Reinsurance at Mahindra Insurance Brokers Limited, while interacting with students, busted the myths and taboo around career towards insurance domain by stating that ‘Insurance is the backbone of an economy.’ He explained the social and economic structure of the insurance industry and drew a comparison between the insurance activities of a developing country like India and the developed countries such as US and UK. He advised the students to be ‘practical with numbers’ and emphasized with co-operation and peer learning in student life.
  3. On August 5, Mr Pratik Burman (Batch 2009-11), Regional Alliance Manager working in Alliance Management, at Infosys guided the new students towards the consulting roles in the marketing domain and shared his extensive knowledge about brand development and sales. He moulded the fresh minds to be ‘inquisitive’ and always be ‘good with academic scores’ along with the extra-curricular activities. He advised the students to set their goals right at the outset of their Post Graduate Diploma in Management (PGDM) journey and work towards it diligently. He also asserted the importance of listening to famous leaders of the world and their TED talks to understand the new business trends.

All the three sessions were organized and coordinated by Dr Pinaki Ghosh, Associate Professor, Marketing Management Programme, XISS.