Guest Lecture Series on Building Websites using Wordpress and SEO organized

A three-day online Guest Lecture was organized for the Second Year Students of Marketing Management on 26, 28and, 29 July 2022. The aim of the session was to provide a practical demonstration on building a website in a professional way and guidance to make website visible on Search Engine Research Page through Search Engine Optimization. The Resource Person for the session was Mr Azhar Alam, Chief Technology Officer, Best Vantage Investments. The Resource Person discussed the process involved in Building a website using Wordpress and Improving Search Engine Optimization for Website. Mr Alam in the session stated the importance of having a website for any business for surviving in the highly competitive online market. Mr Azhar Alam explained various technical terms used in building a website. The resource person also explained how a website can be indexed in Google and way to increase the visibility of the website by proper keyword planning. The session saw active participation of the students which was followed by a question-and-answer session. The guest lecture was arranged and coordinated by Dr Fedric Kujur, Assistant Professor, Marketing Management, XISS.