On March 18, 2025, the Marketing Management students (Batch 2024-26) of Xavier Institute of Social Service (XISS), Ranchi, visited the Communication, Command, and Control Centre (CCCC) of Ranchi Smart City. This visit aimed to provide students with firsthand experience of how advanced information systems, particularly Artificial Intelligence (AI), are utilized in urban management, focusing on traffic regulation and law enforcement. The initiative was part of the curriculum to bridge theoretical knowledge with practical applications in smart city governance.

Ranchi Smart City has been at the forefront of integrating technology into urban infrastructure to enhance the quality of life for its residents. The Ranchi Smart City Corporation Limited (RSCCL) has implemented various projects under the Smart City Mission, focusing on sustainable development, efficient resource management, and citizen-centric services.

During the visit, students were introduced to several AI-powered systems employed by the CCCC to maintain law and order and ensure efficient traffic management. This system leverages AI to monitor and manage traffic flow, enhancing urban mobility and safety. Real-time data processing allows for the dynamic adjustment of traffic signals to alleviate congestion.

Students were also made aware of various types of cameras used, including 360-degree, fixed, and pan-tilt-zoom (PTZ) cameras with up to 20x zoom capabilities, that are deployed across the city. These cameras detect violations such as signal jumping, lane violations, and over speeding. Strategically placed at major locations, ECBs provide citizens with immediate access to assistance in emergencies, facilitating swift communication with authorities. These cameras are equipped with Automatic Number Plate Recognition (ANPR) technology track vehicle number plates and automatically issue challans for overspeeding offenses. This system ensures prompt enforcement of traffic regulations.

The CCCC operates on a high-speed internet connection of 600 Mbps, enabling rapid data processing and response. Additionally, comprehensive backup systems ensure uninterrupted operation. Students were also informed that the CCCC generates between 50,000 to 70,000 challans daily, reflecting the system's efficiency in enforcing traffic regulations.

The visit to the Communication, Command, and Control Centre of Ranchi Smart City provided XISS students with invaluable insights into the application of AI and information systems in urban management. Witnessing the integration of advanced technologies in traffic control and law enforcement highlighted the importance of digital transformation in modern governance. This experiential learning opportunity underscored the critical role of technology in enhancing public safety and urban mobility, preparing students to contribute effectively to the evolving landscape of smart cities.

The Programme of Marketing Management sincerely thank Mr Rakesh Kumar Nandkeolyar, General Manager, RSCCL, and his team for organising a valuable and insightful learning experience for the students.

The visit was facilitated by Dr Amar E Tigga, Professor and Dean Academics, XISS. Head of Programme, Dr B.P Mahapatra, and faculty members Dr Madhumita Singha & Dr Pratyush Ranjan also attended the visit with the students.