Students of Marketing Management visit organisations during Industrial Visit

Industrial visits are an essential part of the academic curriculum in most of the Post- Graduate Courses. Such educational visits provide students an exposure to real working environments along with a practical perspective of a theoretical concept relevant to their domain. The objective of Industrial visit is to make the students aware of the corporate culture and to acquaint the students to the business in general and Marketing and Sales practices.

Industrial Visit was conducted for the second-year students of Marketing Management from 09-14 October 2023. The destinations visited by students this year were Bengaluru, Delhi and Kolkata. Dr Fedric Kujur, Dr Pratyush Ranjan, and Dr Madhumita Singha were the Faculty In charge for Bengaluru, Delhi, and Kolkata respectively.

The prominent organizations visited by the Program of Marketing Management across these three destinations were Feedback Advisory, Dell, GAIL, Flipkart, Shopper’s Stop, MAF Clothing, Aditya Birla Fashion Retail Ltd. (ABFRL), SAIL, CCL, Indian Oil Lube Plant, BSE, SEBI, CDSL, Shoppers Stop, NTPC, Layam Group, boAt, Anand Rathi, American Express, The Bristol Hotel, Cultural Comics, DHL, Vox Populi, Groz Tools, Maruti Suzuki, Hero MotoCorp etc.

On the last day of the Industrial Visit, Alumni Meet was organized at Delhi, Bangalore and Kolkata Chapters which was attended by the students. The Alumni Meet helped them to connect with the XISS alumni and learn from their experiences and Insights. Overall, the industrial visit was a transformative experience for the students that seamlessly blended academia with industry exposure.